The Shorthorn
Marketing manager and brand manager for shorthorn housing
Background
During my time at The Shorthorn, the University of Texas at Arlington’s newspaper, I was the Marketing Manager.
I developed our lead page advertisement, created ads for the daily e-newsletter, and hosted promotional events.
In addition to being Marketing Manager, I was Brand Manager for an advertising division for the newspaper called Shorthorn Housing.
Shorthorn Housing connects UTA students with affordable housing around the Dallas-Fort Worth Metroplex.
LEAD PAGE
I produced, co-filmed and edited this video for our lead page.
This video won 2nd place at the Texas Intercollegiate Press Association for Advertising/PSA/Promo - Video.
e-newsletter ads
For Shorthorn Housing, I was I lead the creating and placement of simple-moving, informational ads in the e-newsletter.
social media revamp
The first assignment I had as Brand Manager for Shorthorn Housing was creating a brand guide for its social media platforms.
It was requested to be consistent, engaging, and most importantly, informational about what Shorthorn Housing does for UTA students.
